At 39 years of age, David has operated in management roles in the wine and hospitality industry since 1994. His professional life has seen him placed in Hong Kong, Singapore and China.
Originally an accountant, David has had 8 years Asia Pacific hospitality management experience followed by 10 years of wine distribution, marketing and sales efforts across 14 markets of Asia with key focus in South East Asia and China.
Previously to Macro, David was an executive member of ASC wines China and participated at the most senior level in the spectacular growth of the imported wine industry across Greater China. Based in Shanghai for 5 years David was responsible for championing the marketing and sales success of over 100 brands including Penfolds, DBR Lafite, Gaja, Guigal and San Pellegrino.
At the helm of Macro Wine and Spirits Asia David looks forward to revolutionising the way brands, service and sales are done across Asia. Combined with Andrew Kemeny they form a formidable team as they also develop Cellarmaster Wines with the goal of being the leading consumer business in Asia.
David is a panellist at the 'China - Selling Australian Wine - What matters?' business session.
